My Story

I’m a freelance designer originally from Los Angeles but now living closer to the San Francisco bay area. My passion for design started years back when my boss was struggling to navigate the world of website design & development. As his assistant, it was up to me to find someone reliable to create his online home and get his audience to remember his business. After finding little help or direction, I got tired of dealing with design issues and decided to take matters into my own hands.

I wasn’t a designer at the time, but I always managed to find my way around other creative projects, so I took on the challenge. Eventually, I developed a genuine interest in design. So, I created his website with persistence, late nights, and help from some fantastic teachers. I was then able to help other friends with their budding small businesses.

I refined my skills working at a couple of design studios where my responsibility was always to supersede client expectations. It turns out that working in one of the most bustling cities in America was the best practice I could have gotten. I learned a lot about the impact of good and bad design on a small business.

A few years later, when I was pregnant with my first child, I struggled to find a job that worked for my growing family and for me. So I took a leap of faith to continue pursuing design independently. Now, almost nine years from my start, I continue to perfect the power of design and its transformative capabilities in business. While I have primarily worked with small businesses, I am now on a mission to educate others on developing influential brands and websites for their new businesses.